JICMAIL and PrintGreen have introduced new features across the JICMAIL Discovery platform and the PrintGreen Carbon Calculator, bringing together independently measured carbon data and industry-standard mail performance metrics for the first time.
PrintGreen’s Carbon Calculator has been upgraded to incorporate JICMAIL performance data
The update to JICMAIL Discovery adds carbon emissions data from Carbon Quota, enabling users to quantify the carbon footprint of mail production and delivery alongside campaign effectiveness. Calculations can be refined by format, envelope type, paper weight, size, and finish, with the platform now providing consistent metrics for total campaign footprint, carbon per item, and carbon per impression.
PrintGreen has simultaneously upgraded its Carbon Calculator to include JICMAIL performance data, allowing marketers to compare commercial outcomes and environmental impact side by side. By selecting their sector and mail specification, users can view carbon per impression and carbon per commercial action for Direct Mail and Leaflets and Flyers.
The collaboration supports Ad Net Zero’s Global Media Sustainability Framework. Alexander d’Albertanson, media sustainability director, said: “Bringing commercial effectiveness and environmental impact together in one place helps marketers make choices that support both performance and the planet.”
Ian Gibbs, JICMAIL’s director of data leadership and learning, added that integrating carbon measurement with engagement data provides “a unique perspective on carbon output per ad impression” and a clearer baseline for improving sustainability performance.
