Route 1 Print has introduced a new Monthly Growth Fund that will provide eligible customers with up to £1200 a year in free marketing resources to help grow their businesses.
The initiative is available to members of the company’s Loyalty & Rewards programme and forms part of Route 1 Print’s wider investment strategy to add value for print resellers. The company, which operates from a 300,000 sq ft manufacturing facility in Rotherham, said the scheme is designed to help customers promote their services, support sales conversations and generate new business.
The Growth Fund builds on Route 1 Print’s Loyalty & Rewards programme, which launched in August 2024. The scheme uses a tiered structure ranging from Primary to Platinum, with membership levels based on a reseller’s print spend during the previous month. Higher spending unlocks additional rewards and benefits.
From the start of each month, eligible members will receive a voucher code that can be redeemed against selected marketing products on the Route 1 Print website. The value of the voucher depends on the customer’s tier, with Platinum members receiving £100 per month and Gold members £75.
Initially, the vouchers can be used to purchase branded Reseller Catalogues, Stickers & Labels Sample Packs and Swatch Books. Route 1 Print said it intends to expand the range of eligible products over the coming months, giving customers additional ways to use their monthly allowance.
The branded Reseller Catalogues can be personalised with a customer’s own branding and showcase a wide range of print products for use in meetings or retail environments. Meanwhile, the Stickers & Labels Sample Pack enables resellers to demonstrate different materials and finishes to customers before they place an order.
Each voucher can be redeemed once per month, with customers encouraged to maximise its value in a single qualifying order. Existing Loyalty & Rewards members will automatically receive their voucher codes at the beginning of each month, while new customers can join the programme through the Route 1 Print website.
Jack Parks, head of Route 1 Print, said: “Our resellers are at the heart of everything we do, and the Monthly Growth Fund is another practical way for us to support their success. By giving customers access to useful, professionally produced marketing resources, we hope to help them start more conversations, create new opportunities, sell more print and ultimately grow their businesses.”
