Irish print and solutions provider Universal Graphics says its investment in an HP Latex FS60W printer has strengthened its fleet branding offering, helping the company secure major vehicle branding contracts while expanding into new application areas.
The HP Latex FS60 W at Universal Graphics
The business, which operates from sites in Dublin, Monaghan and Waterford, installed the new printer in November 2025 after working with approved HP distribution partner NTI Diatec. The device was added to the company’s existing fleet of HP Latex printers to increase capacity for fleet graphics production while also supporting signage and interior branding work.
According to Universal Graphics, the investment has already contributed to winning new business during its first eight months in operation. This includes a contract with An Post, the national postal service of the Republic of Ireland, covering the branding of thousands of vehicles each year.
Aisling Savage, sales support and marketing at Universal Graphics, said: “First and foremost, the machine has strengthened our core fleet branding offering by providing the extra capacity needed to confidently take on much larger, tight-deadline projects.
“The integration of the new printer into our production line has been brilliant. It has provided us with significantly greater flexibility in our production planning, especially as it runs seamlessly alongside our existing HP Latex printers.”
The company said the printer has also expanded its capabilities beyond vehicle graphics, particularly in the interior branding market.
“With the ability to print on a diverse range of substrates up to 3.2m wide, we are now uniquely positioned to handle both high-volume vehicle wraps and specialised wide-format interior projects,” said Ms Savage.
“Exploring the capabilities of printing on optically clear media has been a highlight. It has allowed us to produce stunning, high-end visuals that perfectly complement and enhance our existing window film architectural offering, creating a cohesive solution for our clients.”
Looking ahead, Universal Graphics plans to focus on growing its presence in markets where customers can benefit from its increased production capacity and print quality. The company is also developing several new service areas, with further announcements expected in the coming months.
Ms Savage added: “This investment marks a significant milestone in our growth strategy. It’s not just about adding another machine to the floor; it’s about elevating the boundaries of what we can deliver for our clients in terms of scale, speed, and creative execution.”
