Partners in print
7 April 2014
Charlotte Graham-Cumming B2B marketing agency IceBlueSky has adopted a community approach to its supply chain, including its printers. Director Charlotte Graham-Cumming, an Ipex speaker, explains that both…
Marketing
Print in the marketing mix
2 December 2013
Three minutes with Andy Harris, Professional Print Solutions, Canon Europe and UK. How do you think the role of print is viewed as part of the marketing mix? Print…
Mitsubishi pushes the envelope with inkjet paper
24 June 2013
The Impika iGen with Mitsubishi Jetscript combination is compared to the ISO uncoated colour space, showing its wider gamut ‘White space marketing’ on envelopes can be a key…
Clarity Marketing gains new website
19 June 2012
Clarity Marketing, a cloud-based marketing system that dynamically shares contact data with the Clarity Professional MIS, now has an ‘enriched’ website together with new system…