Marketing communications provider, Latcham Direct, has invested in a range of Xerox printing equipment and cross media solutions as part of an investment plan costing over £1 million.
The firm’s investment reflects a growing need for printers to expand digital print capability but more importantly integrate it with a digital workflow across email, web and cross media platforms.
‘Xerox’s cutting edge technology continues to partner well with our high quality, complex digital print requirements, allowing our business to remain a leader in digital print and fulfilment solutions,’ said Mike Hughes, managing director. ‘Our investment will allow us to offer the latest innovations and best possible support to our customers, to meet their current and future needs.’
The company’s investment includes the Xerox iGen4 Diamond Edition, DocuColor 8080, Nuvera 314 Perfecting Production System, Nuvera 144 MX Digital Production System and D125 Copier/Printer, complementing a number of existing Xerox products.
‘The combination of Xerox digital printing equipment and cross media solutions opens the door to new formats and web services that integrate fully with a digital print portfolio,’ said Mike Holyoake, general manager, Graphic Communications Operations, Xerox UK.
