HP Indigo 7800 Digital Press

HP has expanded its digital press portfolio with new features to offer customers increased productivity, simplified colour management and new capabilities for high-value applications.

The sheet-fed HP Indigo 7800 Digital Press offering print service providers (PSPs) a range of new capabilities, including the ability to print directly on synthetic substrates and plastic cards, and a new colour management experience with an in-line spectrophotometer.

‘Our customers are always seeking ways to improve productivity and diversify applications so that they can deliver more value to brands and end customers,’ said Alon Bar-Shany, vice president and general manager, Indigo Digital Press Division.

Offering direct printing on synthetic substrates with One Shot Color technology, the 7800 enables PSPs to print high-value applications, such as plastic cards, overlays, lenticular applications, point-of-sale and premium postcards. 

The press supports ElectroInk Digital Matte for spot coating effects on glossy substrates in addition to other special inks, including HP Indigo ElectroInk Invisible Red and Light Black. The press also features unique special effects, including raised print, textured effects and digital water marks.

The 7800 provides automated on-press colour management aided by an in-line spectrophotometer. Eliminating the need for manual colour manipulations, the in-line spectrophotometer and colour management tools help to ensure the best possible match to hard-copy proofs, colour uniformity within a page, and colour consistency between presses and sites to meet strict brand guidelines. The spectrophotometer also streamlines the process for colour standards certifications, such as GRACoL and FOGRA.

In addition, the press features an intelligent automation feature that helps prioritise print jobs with optimised on-press job sequencing according to job length, media, image types and job priority. 

The press is driven by SmartStream Production Pro Print Server Version 5, the fastest digital front end (DFE) available on the market that enhances performance with 30% faster Raster Image Processing (RIP). Direct2Finish, a platform for automated and simplified near-line finishing operation, enables automatic submission of accurate job definition format (JDF) instructions to leading finishing devices, reducing make-ready and turnaround time as well as reducing the chances of waste and human error.

The new presses are on display for the first time worldwide at Dscoop Asia in Bali and will also be showcased at ExpoPrint Latin America, Labelexpo Americas, GRAPH EXPO and Photokina 2014.