Exaprint has become the first online printer in the UK to offer glitter varnish, hot foil and thermo-relief finishes, as additional luxury components to its products.
The glitter varnish adds a decorative and eye-catching coating that gives sparkle to the printed material, creating standout designs with a striking appearance.
Hot foil creates a raised foil effect, providing a sophisticated finish in either gold or silver. Unlike conventional hot foil stamping, this process is achieved by laying down a specific pattern of UV varnish using a MGI jetvarnish and applying the foil to the varnish. Both intricate designs and a large coverage of foil are much cheaper to create in this way than with the conventional process.
Thermography has been introduced to meet the demand for vintage looking finishes.
Simon Cooper, managing director, commented, ‘The new finishes improve our capabilities, allowing us to broaden the product combinations that we offer to our clients. All of the finishes are high end, and require technical proficiency to accomplish, with each offering its own unique appeal. The hot foil solution is a first for a UK based online print company following our investment in the MGI iFoil and helps to set us apart from our competitors.’
He added, ‘The new finishes allow our reselling customer base to provide the end user with an even wider array of choice. Differentiation is what will give our customers the edge over online platforms that seek to target the end user directly. More complex products with higher added value features are the key.’
The company provides white-labelled print solutions for resellers, and has developed its product portfolio and for graphic designers, print professionals and marketing agencies.
