Making its debut in digital printing, Esson Print has invested in a 90 pages per minute Heidelberg Linoprint CV, which will replace a four colour Speedmaster PM52-4.
Director Dan Esson said, ‘The Linoprint CV provides the quality that our customers expect. It is top of the range and yet it is better value for money than other models we reviewed.’
Esson Print undertook extensive testing in Heidelberg’s Brentford showroom with some of its most challenging work, including solids and a mix of black and colour images. The press not only had to stack up against other digital models, it had to be comparable with the litho quality the company produces. It was convinced that the output was a close match and it is confident that it will even be able to produce some high class invitations featuring solids and a tinted crest for the University of Cambridge.
Tests will start once the press is installed. Certainly many of the sub 1000 run booklets it produces would be switched to digital. The ability to print A4 landscape with the unusual 330 mm x 700 mm format was another convincing factor in the buying decision.
‘Most buyers want a product printed and have a run length in mind but few would get involved in the choice of technology. They want a good quality result. For many it will come down to price; if they get a good enough quality that costs them less it will appeal,’ concluded Mr Esson.
