Sabine Geldermann, director of drupa
Organisers of drupa 2016 have promised visitors they will experience an exciting new approach to innovation in print when they attend the drupa cube conference programme.
The cube is a special conference and event programme featuring a wide range of applications for printed products in numerous industries and areas of life.
‘New technologies like printed electronics and 3D printing, creative multichannel applications and the use of digital printing techniques in packaging and other sectors continue to illustrate the amazing potential of print,’ said Sabine Geldermann, director of drupa. ‘This potential is the focus of drupa cube, with its international conference and event programme. Through an interdisciplinary approach, it is also designed to bridge the knowledge gap about the relevancy and functionality of print that often exists between printing professionals and their creative agency, marketing, and brand owner clients across a variety of vertical markets.’
In contrast to the first two cube conferences in 2008 and 2012, the 11-day programme is not organised by target group but rather, based on six key drupa 2016 themes:
• Multichannel
• Functional Printing
• 3D Printing
• Package Production
• Green Printing.
Through its range of themes and its interdisciplinary concept, drupa cube is, for the first time, also addressing selected vertical markets including the food, consumer goods, interior design, cosmetics, pharmaceutical and healthcare industries; and the financial and public sectors.
‘In this way, we aim to attract new visitor groups to drupa and inspire them with the possibilities of print,’ added Ms Geldermann.
