Rotherham-based commerical printer, Bluetree Design and Print, added perfect binding to its list of services by investing in a Horizon BQ470 perfect binder from IFS.
‘We set up Route One in 2012 as the trade arm for the Bluetree business,’ e-commerce director James Kinsella explained, ‘the brand has grown very quickly which we put down to our slightly different approach, rahter than just offering competitive prices, our primary focus is on service and its relationships with clients.’
‘Route One already produces a lot of stitched books but customers have been increasingly asking us for perfect bound options. It is important for us to have full control of production and quality management so if we were going to offer perfect binding it had to be something we did in house.’ said Mr Kinsella.
‘We did look at other options but having a StitchLiner, we were aware of the Horizon quality, ease of use and reliability. It is our reputation that is on the line with customers so we needed to be sure.’ he continued.
‘We also needed a system that could handle both litho and digital work,’ said Mr Kinsella. ‘The perfect binder does that and also gives us the flexibility to easily change the size of jobs. This is what we need in a market where runs are getting shorter and shorter.’
Mr Kinsella concluded, ‘The BQ470 has allowed us to expand the range of options we can offer to the resellers we partner with and produce a greater variety of book size choices.’
