Sandra Haket, co owner of Impressed and Bas Gravesteijn, director of Impressed with the Jet Press 720S
In September 2015, Dutch company Impressed Druk en Print, became the latest company to invest in the Jet Press 720S B2 inkjet digital press to improve the profitability and turnaround times for its short run print.
The second Jet Press 720S installation in The Netherlands and one of a growing number of presses installed across Europe in Germany, Austria, Italy and France, has already started to transform Impressed’s business, enabling the company to offer customers a broader range of short-run, creative and personalised printed products profitably and without any compromise on quality.
Bas Gravesteijn, director of the company explained, ‘With 30% of our run lengths now less than 700, 40% between 700 and 1500 and 30% over 1500, it was clear we could improve the efficiency and profitability of our shorter run work by investing in the Fujifilm Jet Press 720S. In the four months since the installation we have already seen the press play a leading part in helping us to improve our short run capability, as well as generating a range of new business opportunities.’
‘The Jet Press 720S has also given us the opportunity to move into new markets,’ added Sandra Haket, co-owner of Impressed. ‘It’s a machine truly designed to deliver short runs profitably and allows us to offer a range of print products that will lead the market rather than just following. Fujifilm’s commitment to its customers and its desire to ensure we realise maximum return from our investment has also given us additional confidence in what we believe will be a long and mutually beneficial relationship.’
Ms Haket concluded, ‘We understand our customers and know that they will be delighted with the quality of print we can now produce cost-effectively at much shorter run lengths, even down to run lengths of one. But we’re also excited about using the press to expand the applications we print. Ultimately, we know we’ve made the right choice and are convinced that inkjet technology is the future for high quality, short run print. This is the first time we have worked with Fujifilm and so far so good. We look forward to developing this relationship over the next few months and years.’
