The Xerox Brenva HD inkjet press

 

Inkjet will dominate Xerox’s launch at drupa and include its first cut sheet machine.

Xerox will launch its first cut sheet inkjet press, the Brenva HD, at drupa alongside a new continuous feed machine, the Trivor 2400. The B3+ sized machine uses paper transport and media handling components from its iGen and Nuvera toner-based presses, along with Impika inkjet technology. It will ‘combine inkjet economics with cut sheet flexibility,’ according to Xerox graphic communications vice president, Robert Stabler.

With a base price of $649,000, the 197 A4 pages per minute machine is also significantly less expensive than other inkjet machines to buy. Xerox is also promising unrivalled uptime thanks to features such as an inline spectrophotometer to speed up colour profiling and linearisation. 

Target applications are ‘business colour’ work on offset stocks, including transactional, books, catalogues and direct mail. ‘It will be especially cost-effective for low coverage applications, those with less than 25%, and in the case of transactional and books, well under 10%,’ said Mr Stabler.

Commenting on the company’s decision to launch a B3 sized machine rather than a B2 press, it said in part that B3 was chosen to enable it to get a first generation cut sheet inkjet press to market as quickly as possible.

Xerox president, global graphic communications operations, Andrew Copley, said, ‘It’s not just time to market, it is also about fitting into our customers’ existing workflows. We believe this is the best solution for them and we see customers running inkjet and toner side by side. We don’t discount B2, not at all.’ 

The Trivor 2400 is an entry level press with a compact footprint that sits below the company’s Impika products. It runs at 168 m/min in colour and 200 m/min in monochrome. It uses a new DFE – Xerox Ink Jet Print Server, which is based on EFI Fiery technology, the first Fiery for the CFIJ market.