Marketing services and communications provider, Adare Group, has acquired Banner Managed Communication (BMC), for an undisclosed sum, creating a £230m turnover group with more than 1,000 employees.
The combined business will have a strong position in the global leisure, healthcare, FMCG, financial services and retail sectors. Global brands such as Coca Cola, Heineken, Carlsberg and Pfizer are amongst Adare Group’s current clients while BMC’s blue chip client portfolio includes Merlin Entertainments Group, Dixons Carphone, Ladbrokes, Gala Coral and JD Wetherspoon.
Adare CEO, Robert Whiteside, said: ‘This acquisition is a hugely positive development for both companies’ clients, staff and investors. With our combined service propositions, high-quality client portfolios and talented teams we have the opportunity to build one of the world’s foremost marketing services businesses.’
Catherine Burke, chief executive of Banner Managed Communication, said, ‘The combined organisation will open up a range of new benefits to our clients and other stakeholders beyond anything we could deliver as stand-alone businesses. A greatly-expanded global infrastructure is one obvious example, as are our much-enhanced offerings in business-critical essential communication services, multichannel, digital visual communications, creative design, print management and countless other areas.’
BMC is a leading supplier of business communication services to the public and private sectors, and has worldwide annual revenues of £60m. It operates through four divisions – Banner Create, Banner Direct, Banner Connect and Banner Tech.
Adare’s global presence has grown rapidly in recent years, with local offices and infrastructure in 23 countries in EMEA, 10 countries in Latin America and offices in the USA and Canada. Adare also has an established strategic partnership across the Asia/Pacific region.
