Cimpress has moved to fully bring web-to-print software provider CloudLab into the organisation, expanding a partnership that began with a strategic investment in 2022.
The deal sees CloudLab become part of the Cimpress family following what the companies described as a four-year investment relationship. CloudLab, headquartered in Dortmund, Germany, will continue to operate as an independent software provider serving the wider market, including businesses that compete with Cimpress.
Leadership at CloudLab will remain unchanged, with Marc Horriar continuing as chief executive officer and Ionut Berescu as chief technology officer. Both will also remain shareholders.
The companies said the closer relationship is intended to speed up product development and strengthen CloudLab’s position in web-to-print software for print, packaging, and publishing. Existing customers are also being told to expect continuity in service and support, alongside access to greater technological and financial backing.
CloudLab’s Mr Horriar said: “The support from Cimpress has enabled us to accelerate our vision over the past few years. We have gained valuable insights and found that our cultures are a perfect match, and Cimpress’ fully supports our commitment to serve all customers equally, even those who compete with Cimpress. As a result, we were never under pressure to sell. Cimpress took the time to show us the immense potential that being part of the Cimpress group unlocks, allowing us to significantly drive the future of print mass customization for all our customers as a decentralized subsidiary.”
Robert S. Keane, CEO of Cimpress, added: “CloudLab’s market-leading technology and its autonomous team’s innovative power exemplify our strategy. Becoming a majority shareholder of CloudLab is the next logical step. Our goal is clear: we would like to offer our customers worldwide the best possible experience in design enablement. That is precisely why we are reinforcing the factors that make CloudLab so successful: its technological edge and entrepreneurial independence.”
CloudLab was founded in 2013 and now employs more than 80 people across five locations worldwide. Cimpress, founded in 1995, owns a portfolio of print and customisation brands including VistaPrint, Pixartprinting, WIRmachenDRUCK, and Tradeprint.
