Quad Europe has announced a “major” restructuring following its recent acquisition by German investment fund Capmont. The restructure is intended to focus on agile growth, new leadership, and a stronger presence in the European market.
“I’m glad the sale process is behind us,” said Jean-Michel Gaffé, CEO of Quad Europe. “Our only focus now is our clients – delivering exceptional service and staying ahead in a fast-changing market. With a stable foundation and a strong new partner in Capmont, we’re focused, energised, and ready to lead.”
The reorganisation introduces a streamlined business model built around two divisions. The Print Solutions unit, which draws on more than 25 years of experience, will continue to provide catalogues, magazines, books, and other printed materials, while focusing on operational efficiency and growth. A new Brand Activation Hub (BAH) combines creative agency Peppermint with Quad Europe’s POS division, offering integrated campaign delivery from strategy through to in-store activation.
“Today’s clients don’t just want creative ideas – they want results-driven execution,” said Bartek Cymer, business unit director of BAH. “BAH answers that need with integrated solutions that are agile, measurable, and built for impact.”
The company has also confirmed new senior appointments: Marcin Pytel as chief finance and operations officer, Jürgen Freier as vice president of print solutions, and Mr Cymer leading the Brand Activation Hub.
“The print industry continues to evolve – but QE’s client relationships across Europe, scale, and technical capabilities give us a strong foundation to grow from,” said Mr Freier. “Our new structure allows us to move faster, focus better, and deliver smarter.”
A refreshed brand identity will be launched in September. The company says its transformation is guided by three pillars: customer focus, agility, and leadership.
“We’re building a modern company – one that’s bold, connected, and future-ready,” added Mr Gaffé. “Our mission is simple: to support our clients’ success by being more than a supplier. We aim to be their most trusted partner in print, marketing, and brand activation.”
