Birmingham-based wide-format print and signage provider Hollywood Monster has appointed Steve Allen as head of London projects, underlining its commitment to growth and client service in the capital.
Mr Allen, who has worked at Hollywood Monster for more than 13 years, takes on the newly created role following his time as senior project delivery manager. With experience across manufacturing, installation, and project delivery, he will now focus on strengthening existing client relationships, overseeing local project delivery, and developing new opportunities across London and the South East.
“This is about focus, not first steps,” said managing director Simon McKenzie. “We’ve worked in London for years – across retail, live events, commercial fit-out, and leisure. Steve’s appointment gives us more boots on the ground and even greater strength for the clients who already trust us to deliver big-impact print and signage across the capital.”
Hollywood Monster operates nationally from its Birmingham production base and has delivered projects for clients including ExCeL London, Westfield, EY/Williams Lea and Gravity Leisure. The company’s work ranges from architectural signage to digitally illuminated brand environments.
Commenting on his new role, Mr Allen said: “We’re already supporting some of the UK’s biggest brands in the capital. This move means we can do it better, faster, and with even more care. London and the South East has some of the fastest-moving commercial markets in the UK. This role means we can support clients with more local expertise, faster delivery, and a bigger impact.”
