The Wrap Shop has installed a flatbed Summa F cutter from PrintMax after being impressed by the machine’s potential at Sign & Digital UK earlier this year. 

‘Ever since I saw what the Summa F could do I’ve wanted one,’ said co-founder Steve Hart. ‘Logically we didn’t need a flatbed cutter, but when I saw how the machine could work with an 8 x 4ft sheet of material, I knew it had great potential. The model we sourced from PrintMax can even handle 10 x 5ft sheets of Foamex and Dibond, and 50m rolls of vinyl. And we could afford it.

‘The Wrap Shop specialises in all aspects of vehicle graphics and wrapping. We also design, produce, and install architectural graphics for the office and home, including windows, walls and floors. However, to date we have been producing a lot of customised vehicle chevron kits – they are very popular – and thanks to that chevron work we could afford to invest in the new machine.

‘By bringing the Summa cutter into the workshop we have increased productivity, streamlined workflow and improved quality control. Because the production process is now all in-house, we can finish the work better and faster, which means we can meet increasingly hectic deadlines.’

The Essex-based cross-media print and graphics production company uses Roland DG roll-fed printers, two Versacamm models and a Soljet Pro 4 XR-640.