Hybrid Software is to host a series of UK road shows to demonstrate its Order Lifecycle Management workflow concept following the recent strengthening of its UK sales force.

‘The greatest challenge facing companies in the graphic arts sector today is how to optimise business processes by effectively managing orders throughout the production lifecycle,’ said managing director Jan Ruysschaert. ‘Companies need to increase productivity and profits, while reducing operating costs without making a big investment.’

‘OLM turns on its head conventional thinking about how to integrate a company’s existing hardware, software and workflows. This includes online ordering, production, pre-press, MIS, financial systems and databases. The UK is a very important market for us and we’ve had a high level of interest in OLM from companies operating in a wide range of fields.’

The road shows will take place from April 16 – 18 in Leeds, Birmingham and London.

The Order Lifecycle Management concept treats integration as a product, turning on its head conventional thinking about how to integrate hardware, software and workflows. It is designed for use in all areas of print, from commercial offset and digital to packaging, labels, inkjet and the screen/sign markets.