Precision Printing has taken a controlling stake in First 2 Print for an undisclosed fee and has become a partner in the start up YourWalls.co.uk.
First 2 Print will now trade under Precision’s recently refreshed brand for the offline business and the online brands WhereTheTradeBuys.com and YourWalls.com will trade as before.
The executive team at First 2 Print will remain in place led by Martyn Young managing director and operations director Donna Young who together will work to deliver the aggressive business plan for both the online and offline businesses out of the Sunderland site.
However big changes are in store for the company, which will see an expansion of the Sunderland site to 14,000 sq/ft and the installation of a HP Indigo digital 7500 with a further investment in wide format equipment planned.
‘The dynamic team at First 2 Print have been very successful and are operating in two key strategic markets we have been looking to move into for sometime wide format printing and on-line (upload and print) as well as the new disruptive wall art offering.
‘First 2 Print’s expertise will allow us to be able to provide a market leading wide format and display solution to our existing clients from day one with no learning curve.
‘Our automated print on demand capability will be used to support the growth of the online business WhereTheTradeBuys.com. Development of this business will allow better utilisation of our facilities all year round without any conflict with our existing integrated B2B2C customers.
‘Collaboration is our business philosophy at Precision, its central to this partnership and to all the products and services we provide for our clients add in the Web and the Cloud and the magic happens, Digital Loves Print,’ said Gary Peeling, CEO Precision Printing.
Martyn Young, managing director, Frist 2 Print, Where the Trade Buys and YourWalls.co.uk, added, ‘The online print market in the UK still holds significant opportunity we believe we have found a special approach WhereTheTradeBuys.com we can now utilise this and our combined resources to offer the most comprehensive online service from a UK provider, Offset, Digital including the Indigo 10000, extensive wide format all supported with a unique range of specialist finishing processes. The regeneration in the North East is gathering pace and the Digital Charms that Precision have developed to support marketing communication engagement will be of huge benefit to our clients and other businesses in the region for our off-line business.’
