Pensord, a magazine and periodicals print company, has used Infigo Software’s Catfish program to help transform into a digital business.
The Pensord Digital platform, run through Catfish, proved a big hit when the print company demonstrated the new branch to its business for the first time, at the recent Technology for Marketing and Advertising Show in the Olympia Conference Centre, London.
The association between Pensord and Infigo sprung from the trade show Ipex at the ExCel centre a year before, and a deal was struck after an exhaustive procurement process.
Darren Coxon, managing director of Pensord, said, ‘The software will primarily be used to be the shop window for Pensord Digital, but we’re hoping that the front end will be ‘white labelled’ for other customers to provide that service.
‘Olympia was the first time we had demonstrated it and it created quite a lot of interest. The key elements for the deal with Infigo were economics, infrastructure, support and flexibility, because once you have engaged with a company clearly you will have a fluctuating requirement for support.
‘We were building something that Infigo hadn’t done before. It was a challenge for them, but they have risen to the challenge and got it to market in the timescale we wanted to work in.’
How Catfish was intuitive to clients’ needs was also important, Mr Coxon added,
‘This development for us is so important, because it lets other people work without having to pick up the phone to a human being. This is important for our business expansion to online, which isn’t our core business. It will now allow people to place average orders for about £150 instead of £2,000.’
Pensord Digital is a separate but wholly integrated arm of the Pensord group, one of the UK’s leading sheet-fed magazine printing companies.
Douglas Gibson, managing director of Infigo Software Limited, said, ‘We are delighted to have won the contract to work with Pensord and to help a huge player in the print magazine field create a digital side to their business. We believe our software can act as a catalyst for a huge expansion for them into the world of digital printing.
