Neopost has released an updated version of NeoPreference, its cloud-based communication management tool now including Hybrid Mail, which turns any digital document into a physical letter.
Sent via Neopost’s UK-based fulfilment centre, the system removes inefficiency and reduces the costs associated with preparing and sending physical mail.
While digital communication has become a popular and effective means of communication for SMEs, many of their customers still choose to be contacted by traditional mail, which adds cost and complexity to their communications processes.
By allowing Neopost to handle the entire physical mailing process, SMEs can also dramatically reduce their expenditure on office supplies and postage, as well as the time spent on manual processes.
‘The Hybrid Mail function really cements NeoPreference as the go-to communication tool for SMEs,’ said Erwan Kernevez, digital solutions director. ‘The solution already empowers smaller businesses with functions normally associated with larger businesses – such as automated mail processing and digital archiving – and now we have enriched its capabilities further. SMEs no longer have to worry about the hassle or cost of ordering envelopes or wasting time at the Post Office. They can now manage their entire multi-channel communication process from a single interface, saving valuable time and resources that can be used on other business growing activities.’
