Collisons has installed a Xerox iGen 150 press to improve quality, consistency and efficiency in the production of its greetings cards and stationery.
The company is a supplier of personalised Christmas, wedding and social stationery in the UK.
The company sought a digital printing device that could match the quality of litho print while improving consistency over a print run.
Greetings cards require a mixture of images and heavy text, and the iGen 150 is able to support this through its Object Oriented Halftoning technology. This process renders images at a 180-line screen for optimal smoothness, producing images of the highest quality.
‘Our customers expect us to deliver products of a consistently high quality, at a competitive price,’ said Mike Lammas, manager at Collisons Ltd. ‘Installing the iGen 150 will enable us to meet these requirements, and as we continue to migrate more of our print runs from litho to digital we will also be able to increase efficiencies within the business.’
