Capable of printing on flexible packaging, labels, film and paper, the 762 mm wide web press has been installed at Delta Group to enhance the company’s POS print service.
Delta Group saw the machine at drupa in 2012 and decided to invest, to enhance its capabilities in web press production and POS printing.
Chief operating officer Martin Shipp said, ‘It’s about the change in landscape. In the past, campaigns and promotions would contain five or 10 different items. Now with the data we hold and the type of clients we have, we are getting clever. Now we might have 250 different items in the same promotion.
We use different data on demographics, promotions… even the weather can change the target customer of the said promotion. It’s about speed to market and using this to drive sales.’
The press can print on a wide variety of different substrates, including polypropylene, PVC and self-adhesive vinyls.
