(L – R) Steve Good, sales manager, Rob Fisher, event director, and Caroline Watson, marketing director 

 

Ipex 2017 will take place at the NEC, Birmingham, from 31 October to 3 November 2017. 

Through investment and industry consultation, Informa’s aim is to make Ipex a premier ‘print in action’ showcase for the latest in professional production technology and applications in 2017, attracting visitors from across Europe and further afield.

Informa has developed an ‘all-inclusive’ package for exhibitors: maximum stand size is limited to 500 sqm, and the price of exhibiting includes equipment lifting (on and off), machinery mains connection and power consumption.

‘Our aim is to deliver an event for exhibitors and visitors alike that showcases the best in print which means that we want the full spectrum of print equipment in action on the show floor,’ said Rob Fisher, event director. ‘To facilitate this, we’ll support exhibitors by picking up some of the extra – and sometimes hidden – costs of exhibiting. To our knowledge, it’s an unprecedented move to pay for equipment and machinery lifting, and machinery mains power and consumption. Exhibitors will experience a better return on their investment if costs are kept down.’

This new approach has attracted positive comments from the industry. ‘The team have listened to companies who have exhibited in the past and, as a result, put together a choice of clear, inclusive and affordable packages for exhibitors in 2017,’ said Bettine Pellant, CEO of Picon. ‘With a fresh image and approach, Ipex is shaping up to be an exciting show.’

Mark Bristow, managing director at Friedheim International, said, ‘Ipex is an important exhibition, so it’s very encouraging to see a focused but more flexible approach that takes into consideration the needs of manufacturers and suppliers to the printing, converting and papermaking sectors. This really helps the industry get a better, more relevant event.’

The new Ipex team comprises Rob Fisher, event director, Caroline Watson, marketing director, and Steve Good, sales manager.