A new partnership has formed between MBA and Ricoh with the acquisition of three Ricoh Pro VC60000 continuous inkjet digital presses. The acquisition represents the first commitment in the UK to this new colour inkjet technology.

The partnership is part of MBA’s £5 million investment programme to provide its clients with a state of the art communication platform across all direct and digital channels.

Bachar Aintaoui, CEO of MBA group, explained, ‘The digital revolution has transformed how consumers research services and products. Whilst others are chasing a number, in an increasingly price driven market, we feel it is essential that companies demonstrate why their products are more valuable.

‘To facilitate the price aware and privacy cautious consumer, companies must be able to navigate the ever changing communications landscape, taking advantage of new channels available to reach customers. This is exactly where the MBA Group is able to help companies,’ continued Mr Aintaoui.

The Ricoh Pro VC60000 will support the modern day needs of marketers and the expectations of today’s customers. Its new inkjet technology with variable drop size provides high print quality. Combined with production speeds for duplex images up to 100,000 A4 images per hour, the press provides an efficient solution for high quality variable content.

Stephen Palmer, director of production and print business at Ricoh UK and Ireland, said, ‘This represents a first announcement of a careful and greatly considered launch plan in the UK of this technology. We are proud to lead the change for the graphic arts market. It is in the Ricoh DNA to be as ready for customer installs as possible, and since the introduction at New Dawn in November 2014 we have worked towards this point with MBA. We’ve combined our 30 year experience to constantly evolve innovative technology, allowing us to continue enhancing client value and increase client satisfaction as they grow and change for the future.’

MBA’s investment with Ricoh will begin to roll out in March and continue throughout the spring of 2016.