Managing director John Corrall outside IIJ’s new customer centre
Industrial Inkjet Ltd (IIJ) will open a customer centre to cope with a large increase in demand for its print engines and services from across the world.
The customer centre will open near the company’s headquarters in Cambridge. John Corrall, managing director, said, ‘This new building will become a dedicated customer centre and forms the next step in our growth plans. Our goal is to concentrate our print sample, training and customer demo functions into a new dedicated building so as to further improve the acclaimed quality of customer experience that we provide.’
He added, ‘Having just celebrated our 10 year anniversary, it’s an obvious time to review our activities and business strategy. One thing that has stood out recently is that a number of OEM customers for Konica Minolta printheads, who we have worked with for six or eight years, are asking technical details that surprised us. They are asking questions that we considered were well within their current skill area.
‘Having visited a lot of these customers recently, I realised that many of the customers’ staff have been promoted or have moved on, and the new engineers don’t have a fraction of the inkjet experience that their predecessors built up.’
Mr Corrall said, ‘While we don’t mind filling in these knowledge gaps as they appear, what is really needed is to get the new engineers to come to IIJ for our ‘deep’ training courses. These courses, largely aimed at newcomers to inkjet, are also exactly what is needed by new staff working in ‘expert’ companies. But if we are to increase the number of courses we provide then we also need to increase the number of courses we provide then we also need to increase the space and equipment for them. And this is the goal of our new investment.’
The new premises will include dedicated print sample machines, including IIJ’s XYPrint 300 units, as well as a new large roll to roll single pass system fitted with a number of IIJ print engines.
