According to the latest issue of Print Power magazine, there are neurological benefits from reading printed material.
In addition to the cover story, the 13th issue of Print Power addresses topics such as Fake News, measuring ROI on print campaigns and explores the attitudes of millennials to print.
‘Print Power continues to support the industry with extensive evidence that print still retains a real power to influence, build brands and engage its audience,’ said Martyn Eustace, managing director of Print Power Europe. ‘We are starting to see a counter trend as attitudes about the choice of media are changing. There is a real opportunity for print to show that it can deliver incredible impact when it is used at the heart of multi-channel campaigns.
‘We want to deliver inspirational and creative ideas to our key target audience,’ continued Mr Eustace. ‘Our network of editors around Europe ensures the magazine features exceptional examples of print media campaigns from multiple markets and local brands.’
Over 60,000 copies of this edition of Print Power are being delivered to marketing and media professionals throughout Europe. To receive a free copy of the magazine sign up here.
