Infigo partners with BCC for integrated mailing tools

Web-to-print software provider Infigo has partnered with BCC Software to integrate automated address cleansing, USPS mail preparation and real-time postage pricing into its online ordering workflow for US customers.

The integration connects Infigo’s web-to-print platform with BCC Software’s Architect REACH service, allowing mailing addresses to be standardised against the USPS database while assigning ZIP+4 and delivery-point barcodes.

Postage costs can also be calculated on a per-piece basis before checkout, enabling customers to see print and postage combined within the cart total and have applicable postage savings automatically applied.

According to Infigo, early testing of the integration on a 2,010-record mailing list reduced postage from $0.7800 per piece using First Class single-piece rates to $0.4494 per piece using Marketing Mail automation. This represented a 42% reduction calculated at the point of order.

“We’ve seen a huge upward trend in customers wanting seamless, real-time address cleansing, and this partnership with BCC Software delivers exactly that,” said James Ratcliffe, head of global sales at Infigo. “Print providers can now offer their customers accurate postage pricing and cleaner mailing lists without leaving the ordering journey.”

The companies said the integration is intended to reduce manual processes for print providers, including preparing mailing lists, exporting data to external pre-sort bureaus and re-importing it, and contacting customers to resolve incorrect addresses.

Postal permits, mailing types, address standards and storefront wording can be configured within the system, with Infigo saying this can also reduce the lead time required to deploy new storefronts.

“Address quality has always been about more than just deliverability, it’s about making sure every mail piece earns the rate it’s entitled to,” said Jim Mann, business development manager at BCC Software. “By bringing Architect REACH directly into Infigo’s solution, we’re giving print providers real postage savings and a cleaner list, without asking them to switch platforms.”

BCC Software, a BlueCrest company, provides address quality, mail preparation and data enhancement technology for the direct mail sector. Its Architect REACH platform includes CASS- and NCOA-certified address validation and USPS mail preparation tools.