The Look Company has expanded its large-format visual branding services with a new public spaces offering aimed at airports, universities, healthcare settings, hotels and corporate environments.
A recent exhibit for F1 Racing
The company, which is known for branding retail, sports and event spaces, said it will now apply the same approach to permanent and semi-permanent public environments, treating entire buildings as branded experiences rather than relying on standalone signage.
The offering combines graphics, wayfinding, dimensional elements, lighting and custom fabrication across a range of surfaces. The company said it manages projects from concept and design through production, installation and customisation, producing all elements in-house rather than outsourcing manufacturing.
The move reflects growing demand from organisations looking to create more cohesive branded environments across spaces such as lobbies, corridors, concourses and campuses. Potential applications include universities extending branding across an academic year, museums using a consistent visual identity throughout their sites, and corporate headquarters redesigning reception areas to reinforce their brand.
One recent example is the company’s work at San Jose International Airport, where it transformed a busy concourse ahead of the Super Bowl and the 2026 FIFA World Cup. The project incorporated motion, dimensional graphics and interactive elements to create an immersive arrival experience designed to withstand the demands of a high-traffic airport environment.
The company said the same approach can also be applied to integrated wayfinding, branded wall graphics, printed acoustic panels, healthcare waiting areas and long-term installations designed to remain in place across multiple seasons or phased refurbishments.
Jacob Burke, global CEO of The Look Company, said: “For a long time, the places we pass through or spend in every day were treated as background. Brands, companies and cities are realizing those spaces are some of the most valuable experiences they own, and they should feel as considered as any stadium or flagship store. Because we design, build and install everything ourselves, we can bring that level of experience to an entire space at once, whether it lives for a weekend or a decade.”
The Look Company manufactures its public spaces products at facilities in Seattle, Tampa and Barrie, Ontario, supported by additional production sites across Europe, Asia and the Middle East. The company said its G7 Colorspace Master Qualified status and 8-colour, 600dpi printing capability enable consistent colour reproduction across multiple production locations.
