William Smith has added three new colours to the Avery Dennison Supreme Wrapping Film range, introducing a trio of blue-green shades aimed at vehicle wrappers seeking cooler, more contemporary finishes.
The new additions are SWF Gloss Metallic Frozen Wave, SWF Satin Metallic Cyber Green, and SWF Gloss Park Avenue Blue. The films are offered in both full and part rolls.
The company said the new shades reflect a continued shift in vehicle wrap colour preferences towards cooler, more refined tones, while giving installers a broader choice of finishes to show customers.
Gloss Metallic Frozen Wave is positioned as a brighter metallic option, while Satin Metallic Cyber Green offers a more textured finish. Gloss Park Avenue Blue, meanwhile, is intended as a subtler alternative for customers looking for something distinctive without being too bold.
Lindsay Hutchinson, head of marketing at William Smith, said the additions were shaped by market demand. “We are seeing strong demand for blues and blue-greens that feel modern but still versatile,” she said. “These shades give installers something new to show customers, whether they want a bold statement or a more refined finish.”
She added: “Small shifts in tone can make a big difference on a vehicle. Having the right colours in stock helps our customers win more work.”
As with the wider Avery Dennison Supreme range, the new films feature Avery Dennison Easy Apply RS adhesive technology, which allows repositioning during installation and is designed to help reduce wrinkles and bubbles. William Smith said this supports faster, more efficient application.
The company added that the materials also offer good conformability around curves and recesses, while maintaining their metallic or satin finish, and are designed for long-term clean removability.
Each colour is available in a 1.52m x 25m roll size.
“Our customers need films that not only look good but also perform consistently. These new additions deliver both style and practicality,” said Ms Hutchinson.
