Screen Europe has launched a new Virtual Showroom, integrated into its recently redesigned website. The new feature offers an interactive way for visitors to explore the company’s digital printing portfolio.
The Virtual Showroom forms part of a broader effort to update Screen Europe’s digital presence and reflects the company’s expanding role across commercial print, labels, and packaging applications. The platform is designed to provide online visitors with a more engaging way to understand Screen’s inkjet technologies and how they are positioned within different production environments.
At the centre of the experience is a fully rendered 3D environment that allows users to navigate a virtual space and view Screen’s digital inkjet presses at scale. The showroom enables visitors to move around the equipment and gain a clearer sense of press layout and footprint without the need for a physical visit.
The Virtual Showroom also functions as an information hub. Individual presses can be selected within the environment to access detailed product information, videos, brochures, and application-related content. According to the company, this is intended to mirror the depth of information available elsewhere on the website, while making it easier to explore in a single, visual setting.
In addition to product exploration, the Virtual Showroom provides a preview of what customers can expect when attending an in-person demonstration at the Screen Europe Inkjet Innovation Center in the Netherlands. The online experience introduces users to the demonstration environment and highlights opportunities to work with inkjet specialists to test and optimise real-world production workflows. From the Virtual Showroom, visitors can also book personalised demonstrations at the physical showroom.
Screen Europe said that the launch reflects the same approach that underpins its wider activities, including the development of printing equipment, workflow software and customer partnerships. The company positions the Virtual Showroom as an extension of its focus on applying digital technologies not only to print production, but also to customer engagement.
By combining technology, content, and visual storytelling in a single online environment, the Virtual Showroom is intended to help customers better understand how Screen’s solutions align with their production requirements and market challenges, while supporting more informed decision-making ahead of equipment investment.
