Imaging and business technology company, Sharp Europe, has launched a new unified brand proposition. ‘One Sharp’ marks a key step in the company’s evolution from a technology manufacturer to a full-service technology partner.
The move brings together Sharp’s IT services, managed print, audio visual, and workplace design solutions under one cohesive identity. It also adds additional expertise from the recent integrations of ITpoint, a managed services provider, and Apsia, a specialist in cloud business applications integration.
The change also sees Sharp Display Solutions Europe join the Sharp Electronics Europe portfolio, expanding its reach across digital transformation, cybersecurity, AI, and business applications.
Joe Tomota, president at Sharp Europe, said: “This business consolidation and brand repositioning is emblematic of where we’re going next. Bringing together Sharp’s expertise in IT services, document and printing services, audio visual technology, and workplace solutions under a single, cohesive identity.”
Stuart Sykes, chief executive officer of Sharp UK, added: “Our mission is to serve as a strategic technology partner to our clients, regardless of their size, scale, or industry. This brand repositioning reinforces our leadership in the UK technology market and empowers our expert teams to connect people and technology more effectively than ever before.”
The new strategy underlines Sharp’s commitment to delivering secure, scalable, and integrated solutions designed to help organisations enhance performance and unlock new opportunities, the company stated.
