Antalis has unveiled a new printed design tool to mark the refreshed identity of its premium Keaykolour range. Developed in collaboration with Amsterdam-based consultancy Design & Practice, the creative campaign and accompanying tool aim to help designers explore the relational and emotional nature of colour in a more tactile, intuitive way.
The Keaykolour range sits within the repositioned Creative Power by Antalis collection, alongside iconic brands such as Conqueror, Olin, Curious, Rives, and Delos. The refreshed identity, developed by Design & Practice, highlights how colour and texture can influence perception and creativity across print and packaging applications.
At the centre of the campaign is a new hands-on printed tool that goes beyond the traditional swatch book. Made up of a series of cards featuring cut-out windows and marquetry-style combinations, it allows users to isolate, overlay, and combine shades to reveal shifting colour harmonies and contrasts. The piece also showcases advanced production techniques including micro-embossed hot foils and 3D sculpted embossing.
The tool presents the complete Keaykolour palette of 45 hues, tints, and shades, along with new Extra-Rough black and white grades and tactile embossed options. It is designed to help creatives better understand how colour behaves in context, encouraging experimentation and deeper engagement with the range.
“Keaykolour brings together tradition, innovation and tactile beauty,” says Jérôme Noyelle, market development manager for creative papers at Antalis. “Our aim is to provide creatives with not just a premium coloured paper, but with a rich and complete palette that supports their ideas and enhances their work.”
